Fundraising Tools

Everyone can help raise funds for City of Hope and be a part of the fight against cancer, diabetes and HIV/AIDS. Join other beauty professionals across the country and help us ROCK THE CURE!
Below are some recommendations and tips on how you can help.
Buy the Limited Edition Rock the Cure Collection available exclusively at SalonCentric store!
Your favorite brands including Pravana, Redken, Matrix, L’Oreal Professional, Pureology, Mizani and Essie have teamed up with SalonCentric tofor the Rock the Cure Collection. The pre-pack, valued at over $50.00, will be sold at all SalonCentric stores nationwide in May and June only for $39.99. Proceeds from the box of $200,000 will be donated back to City of Hope. Find a SalonCentric location near you.

Host a Fundraiser at Your Salon - Submit a Pledge Form
Pick a date when your salon will provide haircuts to clients in exchange for donations to fight cancer. Email us to get your free Cut-A-Thon starter kit, which includes ideas and materials that will help you to conduct and promote your event.

Tools To Help You Get Started

Make a Direct Contribution!
City of Hope, Attn Salon Industry
1500 Duarte Rd.
Durate, CA 91010
Please do not mail cash. Convert all cash into a money order and/or check made out to City of Hope – Salon Industry.

Rock The Cure In Las Vegas
To reward those who join us in the fight, we are offering a special opportunity to 2 lucky winners to attend our Rock The Cure event in Las Vegas on July 11 to celebrate with us. We will be having a special opportunity drawing from those who make a straight donation* to the Rock The Cure campaign and providing them with an all-expense paid trip to Las Vegas, including passes to the Rock The Cure event honoring Pravana CEO Steven Goddard with the Spirit of Life award along with tickets  to the North American Hairstyling Awards (NAHA) that will also be held in Las Vegas this same weekend. All donations must be received by June 1 to be eligible.

Share With Us!
We want to hear about your success! Please send us a summary and pictures from your event. We want to share your success story with others across the country. Send all summary’s and pictures to

We Are Here To Support You! Questions?
Andrea Courtney
Coordinator - National Professional Salon Industry

*Entry in this special opportunity drawing is free.  It is illegal to sell entries for this special opportunity drawing.  Any contribution to City of Hope in response to a solicitation for this special opportunity drawing is strictly optional.  In response to requests from donors, we suggest a donation of $20.  However, any donation is welcome and no donation is required. To claim you free entry ticket please email Making a voluntary donation will not increase the chances of winning.  Employees, directors and officers of City of Hope and PRAVANA are not eligible to win the special opportunity drawing.