A National Cancer Institute-designated Comprehensive Cancer Center

Make an appointment: 800-826-HOPE

Southern California Food Industries Circle

Southern California Food Industries Circle
Celebrating 40 years of dedication, the Southern California Food Industries Circle (SCFIC) is one of the largest industry volunteer pillars of support for City of Hope. Counting more than 1,100 leading retailers, suppliers, manufacturers, distributors and brokers within its ranks, the SCFIC runs an active calendar of golf tournaments, major events, and retail programs culminating with the Annual Harvest Ball & Auction. To date, the SCFIC has raised more than $145 million in support of City of Hope.

Board of Directors

SCFIC Board President
Bryan Kaltenbach
Food 4 Less
Mike Anderson
Coca-Cola Refreshments
United 4 Hope Chair
Michael Mortensen
Smart & Final
Deli-Dairy Division
Allan Baum
SAVI Sales & Marketing
Harvest Ball Dinner Chair
Tim Mulhall
Food 4 Less
Harvest Ball Auction Chair
Kory Burwell
Unified Grocers
John Nielsen
Acosta Sales & Marketing
Kids 4 Hope Co-Chair
Carole Christianson
Harvest Ball Auction Co-Chair
Barbara Oberhammer
Unified Grocers
Kids 4 Hope Co-Chair
Paul Christianson
Christianson West
John Piersma
Ralphs Grocery Company
GM/FF Golf Chair
Seth Cohn
Ralphs Grocery Company
Kids 4 Hope Chair
Pat Posey
Bristol Farms
Produce Floral Committee
Marty Craner
B & C Fresh Sales
Produce Floral Chair
Roger Schroeder
Stater Bros. Markets
Harvest Ball Dinner Committee
Diana Godfrey
Smart & Final
Fashion Show Chair
Dina Serrano
Food 4 Less
Victor Gonzalez
Northgate Gonzalez Markets
Joe Shasha
Jons Marketplace
Silent Auction Co-Chair & Retail Ad Chair
Dave Grosse
The Performance Group
Stu Victor
Advantage Sales & Marketing
Trina Guoz
Cardenas Markets
John White
Chicken of The Sea International
Bakery Division
Pete Hejny
Dawn Food Products, Inc.
Harvest Ball Dinner Co-Chair
Lillian Zacky
Zacky Farms
Deli-Dairy Division
Greg McNiff
Albertsons, A Supervalu Company
Advisory Board
Dave Hirz
Smart & Final
Lori Raya
Vons, A Safeway Company
Sue Klug
Unified Grocers
Mimi Song
Superior Grocers
Jim Lee
Stater Bros. Markets
Donna Tyndall Ketcham
Gelson's Markets


October 16, 2014
Pechanga Resort & Casino
Temecula, CA
Online Registration Coming Soon!

November 2, 2014
Walk 4 Hope>>
City of Hope
Duarte, CA
November 15, 2014
Harvest Festival of Hope>>
Anaheim Hilton
Anaheim, CA
Online Registration Coming Soon!

Recent Events
Wednesday, August 6, 2014
Produce Floral Luncheon
Sheraton Hotel
Cerritos, CA
Saturday, July 12, 2014
Produce Floral Cabo Night for Hope
Hilton Waterfront Hotel
Huntington Beach, CA
Tuesday, May 20, 2014
Angels Fashion Show
Pacific Palms Hotel & Conference Center
City of Industry, CA
Wednesday, April 30, 2014
Produce Floral Golf Tournament
Tijeras Creek Golf Club
Rancho Santa Margarita, CA

Founders Circle

Gene B. Walsh
Retired Chairman
Ralphs Grocery Company
Byron Allumbaugh
Retired Chairman
Ralphs Grocery Company
Ken Olsen
Retired President
Vons a Safeway Company
Marty Maitino
Retired Director of Regional Sales
Philip Morris Company
Patrick Collins (Deceased)
Ralphs Grocery Company
Mark B. Levey
Retired Chairman & CEO
Normark and Associates
Fred McLaren (Deceased)
Former President
Hughes Family Markets
Sally Frank
Lawry's Foods
William S. Davila
Retired President Emeritus
Vons a Safeway Company
Al Marasca
Retired President & CEO
Ralphs Grocery Company
Maurice M. Charlat
Retired Executive Vice President
Normark & Associates
Harland Polk
Hughes Family Market
William E. Yingling
Advantage Sales & Marketing
W. Paul Arndt (Deceased)
Chairman & CEO
Gayle Paden
Stater Bros. Markets
Terry Peets
Ralphs Grocery Company
Vons a Safeway Company
Thomas W. King (Deceased)
American Stores
Ralph H. Liebman (Deceased)
Former Executive Vice President
Ralphs Grocery Company
Robert W. Zinn (Deceased)
Crown BBK
Bill MacAloney
President & CEO
Jax Markets
Tom Dahlen
Yucaipa Companies
Formerly Ralphs
Gary Rocheleau
Retired Vice President, Sales
Vons s Safeway Company
Kevin Davis
President, Chairman & CEO
Bristol Farms
Dennis Bassler
Albertsons LLC
Bob McKee
Food 4 Less
Tammy Brusseau
Dave Hirz
President & CEO
Smart & Final

Get Involved

Annual SCFIC Campaign
The Annual SCFIC campaign includes a variety of events and programs to benefit research, treatment and education programs at City of Hope. For more information or to pre-register for any of the events, contact City of Hope at 800-544-3541, Ext. 26280.

Golf Tournaments
Through unparalleled support of our retail partners, these golf tournaments offer participants the opportunity to be paired in a foursome with key retail executives and enjoy a day of camaraderie and friendly competition, while at the same time supporting the lifesaving work of City of Hope.
Silent Auction Donation
We are asking for donations such as trips with accommodations and transportation, electronics, household items, furniture, dinners at leading restaurants, tickets to sports and entertainment events, amusement park/sports events/movies/concerts, weekend getaways, toys/games, store gift certificates, etc. We request that donations with expiration dates be good for at least six months.
Cause-related Marketing
The SCFIC campaign includes many programs that are targeted at gaining consumer support for City of Hope through retail channels and product promotions. To participate in any of the following cause-related marketing programs, please call City of Hope at 800-544-3541, Ext. 26280.
Kids for Hope
As a retail-driven, point-of-sale promotion, Kids 4 Hope has become the SCFIC’s flagship cause-related marketing program.  In 2007, retail partners such as Albertsons, Bristol Farms, Food 4 Less, Gelson’s Markets, Ralphs Grocery Company, Stater Bros., Superior Super Warehouse,  and helped raise over $735,000 for City of Hope’s pediatric cancer research, treatment and education programs.  Consumers were encouraged to purchase Kids 4 Hope mobiles for at least $1.00 at registers during the Fall.  In addition, educational materials about City of Hope’s pediatric efforts were distributed all throughout Southern California in support of the campaign.
Product Partnerships
Since the ever-changing food and drug industries require concentrated attention on driving sales and customer loyalty, cause marketing alignments are poised to accomplish both objectives. City of Hope is an ideal partner, given the industries’ product mix and target consumer. Up to 60% of cancers could be prevented if individuals adopted healthy lifestyle behaviors. Women control $3.4 trillion per year in spending power, and rate medical research as their number one social concern.
City of Hope will work with partnering companies to create tailored collaborations that satisfy everyone’s marketing, sales and philanthropic goals.
More and more, companies are turning to cause-related marketing to set their product apart from the crowd and to help build positive brand character. Some past and current regional and national partnerships include: Cacique, Nestle Ice Cream, Hansen's, Keebler, Kellogg’s, Shasta, and Sutter Home among others.

United for Hope

The food industry unites in support of City of Hope, raising funds to sustain the search for new treatments, and ultimately cures, for cancer, diabetes, HIV/AIDS and other life-threatening diseases.
How this benefits your brand?
Community and Business Impact
  • Association with regionally known cause
  • Shoppers show excitement to participate by simply buying their favorite brands
Increased Recognition and Visibility
  • TPR/Banner ads/Display
  • Special recognition at the 2015 Harvest Ball
  • City of Hope online website opportunity
Product Sales and Profits
  • Incremental volume for participating brands and retailers
2014’s program raised $435,000
Paperwork must be submitted by August 30.
Promotional Timing:  January 2015
In-store Support: Promotions, POS, Ad Support, Displays, In Store TV/Radio (where applicable)
Cost: $15,000 per brand

For more info, see your buyer or  contact Cheryl Kennick 
(P) 213-202-5735, (E) ckennick@coh.org
Upcoming Events
Thursday,October 16, 2014
Deli-Dairy/Wine & Spirits Golf Classic
Pechanga Resort & Casino
Temecula, CA
Online Registration Coming Soon!
Saturday, November 15, 2014
Anaheim Hilton
Anaheim, CA 

Online registration coming soon!
Contact Us
Cheryl Kennick
Senior Director of Development
Yolanda Guerrero
Director of Development
Serena Bernolak
Campaign Coordinator
Leisa Whitfield
Campaign Assistant

For general inquiries:

Southern California Food Industries Circle
1055 Wilshire Blvd., 11th Fl.
Los Angeles, CA 90017
800-544-3541 ext 26280
213-241-7139 fax



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