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 Our Honoree

Photo of Eva GrahamEva Graham
Chairman and Founder
NIOXIN® Research Laboratories, Inc.

As a woman with fine and fragile hair, Eva Graham set out to find a solution. During her search, she discovered that there were many people who desired a solution for similar hair concerns. Eva’s quest led to the founding of NIOXIN Research Laboratories in 1987, and from the beginning she has been involved in every aspect of the company, including scientific research, product development, marketing and global expansion.

Not having been from the hair care industry, Eva employed a very unique approach. Her concept was to apply the same methodology as used in the development of facial products. She surmised that the scalp is just an extension of the face; therefore, by utilizing like-type cleansers, exfoliants and anti-aging ingredients, the result would be a youthful scalp complexion providing healthier-looking hair.

The products are formulated with proprietary technologies that cleanse, restore and activate both the scalp and hair. Technologies are the cornerstone of the Company and the key factor behind the products market performance.

Eva has grown NIOXIN into a leading company that continues to define one of the fastest growing categories in the beauty industry. Holding a 97% unit share at professional salons in the US for thinning hair products, NIOXIN maintains the quality of every product through the Company’s state-of-the-art manufacturing facility in Lithia Springs, GA.

“We market our products through professional salons because licensed beauty professionals are trained to consult with clients on their problems and then provide treatment and product recommendations,” explains Eva. “At NIOXIN and through our distributors, we partner with top beauty professionals around the world to provide them with the research-backed education and information they require to meet their clients’ needs. As a result, our salon partners grow their businesses by helping others look and feel their best.”

Research into solving the problems of fine and thinning hair has taken Eva around the world and as a result, NIOXIN is available in 42 countries.

“As our NIOXIN family grows and expands around the globe, we are able to help millions of men, women and children experiencing this devastating condition. And that’s what the spirit of NIOXIN is all about,” says Eva.

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