LOS ANGELES, May 19, 2009 — Chivas USA of Major League Soccer and City of Hope, a leading research, treatment and education institution for cancer, diabetes and other life threatening diseases, have joined forces in a unique diabetes awareness and wellness campaign. Entitled ‘Celebrate Hope’, the partnership aims to create broader awareness about diabetes, as well as raise money for diabetes research, awareness and treatment.
“Through its research and treatment, City of Hope is saving lives and improving the quality of life for persons with diabetes,” said Chivas USA President and CEO Shawn Hunter. “It is an honor for Chivas USA to partner with such a fine organization in our ‘Celebrate Hope’ campaign. We look forward to accomplishing great things together in the future.”
Inspired by Chivas USA’s ‘Come Celebrate’ branding campaign, the ‘Celebrate Hope’ partnership will feature a special City of Hope presence at all 2009 Chivas USA home matches, including in-stadium signage, a PSA that will be shown on the stadium’s Diamond Vision screen and a City of Hope diabetes information booth in the ChivaTown fan zone at select matches.
In addition, City of Hope will play an active role at several of Chivas USA’s upcoming ‘Chivas at the Park’ clinics around Los Angeles County, and will also participate in a special ‘Diabetes Health and Wellness Night’ at an upcoming Chivas USA home game.
“We are grateful for the support from Chivas USA to help us raise awareness for diabetes,” said Steve Martin, associate vice president, marketing, City of Hope. “Together, we recognize a great need to educate the community about diabetes and to help City of Hope bring innovative life saving diabetes research and treatments to patients with the disease.”
The partnership will officially launch with a press conference at 1:00 p.m. on Wednesday, May 20, at The Home Depot Center, home of Chivas USA, located at 18400 Avalon Blvd. in Carson, Calif., following Chivas USA’s morning training session at The Home Depot Center.
About Chivas USA
Founded in 2004, Los Angeles-based Club Deportivo Chivas USA has achieved remarkable success in just four seasons in Major League Soccer. In 2008, the Mexican-owned club qualified for the MLS Cup Playoffs for the third year in a row, to the delight of its passionate supporters. In addition, the club’s innovative grassroots programs demonstrate its deep commitment to the Southern California community, while the Chivas USA youth teams and Soccer Academies offer unprecedented opportunities to the region’s best young talent. For more information on Chivas USA, please visit cdchivasusa.com.